After a week of research and pull resources from the company, I manage to complete the report. I mainly use the subject being thought while doing my diploma. I implement the marketing strategies and few consumer behavior methods into the report.
This will surely help the café to increase and retain its customer. The report also includes weakness and strong point of the café. This would gave the main idea or glimpse of what the café misses and lacking in term of marketing and management. I also report on the café website which is not being fully utilized by the company to promote the café. Other than that, the café menu needed a bit changes and deleted because of no demand.
This is supported by Pn Azizah who is herself giving new menu to be put. Example breakfast and lunch menu is added few new dish which match customer desire. All of this suggestion and idea will be implementing on the next month of my internship. Major Adnan insists to me and all the cafe staff to do our best for the café.
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